When your audience finds and visits your website, it immediately gives them the first impression of your business. They will use this first impression to judge your business within seconds so you want to ensure you make a positive impact on them. If your website looks unappealing our outdates, your audience will deter from your page so you miss out on leads that could have been your customers. This is why it is important to pay attention to global consumer trends. With online business currently trending, your digital front, that is your Website Design, should be absolutely stunning in terms of both design and performance.